2020 is proving tough on businesses across all industries, so now perhaps more than ever your online presence must be as engaging and informative as possible.
Let’s face it, we’re all doing A LOT of scrolling at the moment. With the imminent lockdown my own thoughts immediately turned to online shopping, Christmas gifts, hair appointments, and getting everything crammed in to the two weeks in December that are going to be our only chance of having some sort of normality (hopefully).
With little else to keep them occupied many of your customers and potential customers will be browsing the internet and social media for longer periods than usual – so it’s important to re-access your digital visibility now to ensure that your customers are fully aware of the services that you are/ or aren’t currently providing, what you can do online, what you are planning for December, and how they can access your products and services remotely.
Consistency of your message and content has a positive impact on customers and encourages them to have more confidence in you. By providing easy-to-use navigation throughout your website or easy to understand messages on your social channels, visitors will find what they’re looking for as quickly and easily as possible, therefore making enquiries more likely. In a world where everything is difficult, we should always try to make interactions as easy as possible for customers, and showcase products or services ready for when its time to open the doors again.
Maybe its time to refresh your website content, update your profile, use striking new pictures. Modern websites revolve around mobile and tablet devices. We can help to create uncompromising and engaging content for your website and then link it to your social media channels allowing users to effortlessly engage with your brand on all devices.
Well-thought-out iconography, photography and graphics will really help you to stand out from the crowd in what is about to become a very busy marketplace. If a customer sees that you are still marketing and still creating content throughout lockdown, they will have more confidence in your brand after lockdown. Don’t ditch your marketing for a month and expect to pick back up where you left off for December, it won’t happen, you need a consistency.
Not sure where to start? Give us a call, we are here to help, and we offer a free telephone consultation to help you to understand what you need and how we can provide it. We work flexibly to suit you, there's no contract, no minimum fees, we work for you just when you need us. So, you only pay for what you use.
Give us a call to find out more, 07825 852746, email us on enquiries@westendmarketing.co.uk or fill in the contact form on the website.
