Marketing Planning and Strategy
The success of your business depends on your marketing plan. This plan establishes your marketing strategy, and will develop over time. If you don't know where to start with your marketing, our initial consultation will identify the areas where you can make most impact. We work with you to create comprehensive strategies that will achieve your goals.
Your strengths are what make your business unique, and knowing what your business has to offer against the competition is essential for making your brand stand out from the crowd. We will research your competitors, technology, and other factors which contribute to your success. The success of your marketing is reliant on your brand being where your potential customers are looking. Your messaging and tone of voice are key in how we talk about your business to your customers and the wider market. We will ensure that the message reflects your brand honestly, this will create trust with customers, and enable you to work to expectations.
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A successful marketing strategy is made up of many different elements, including both online and offline options. We have over 20 years experience in delivering successful marketing campaigns, contact us now for a free marketing assessment.
Brand Development
Your brand is the foundation of your business, and forms the structure of your marketing activity. From the tone of voice used on your social media channels, to the colours and fonts in your brochure, your brand encompasses it all. Your brand is what people envisage when they hear your name. Your brand is a vital part of your business, and if it is reputation management, or building a new brand, you can rely on us.
Investing in developing your brand will not only benefit your marketing campaigns, it will also make your business memorable for all the right reasons. Your brand supports your image, recruitment, competitive advantage, and ultimately sales. We have worked with some of the North East's biggest brands, and we are experienced in creating compelling identities. We offer services aimed at both start up companies requiring the help in creation of brand identity, as well as established businesses looking to re-brand, review their positioning, tone of voice and messaging.
A brand is worthless if it doesn't connect with the right audience in a meaningful way.
Social Media Account Set-up and Management
If you have no idea where to start with social media, or even if you are already set up but don't know how to effectively manage content, we can help. A social media strategy involves not only finding and amplifying your company’s voice and brand identity, but also adapting it to different platforms to optimise and make full use of them. Social media is a champion in the marketing world. From Facebook and Youtube, to Twitter and Instagram, there are several great platforms that will help spread your company’s message positively.
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We can manage your social media as much or as little as you need. We’ll create relevant content, construct your posts and monitor your profiles. This includes checking which posts perform well and responding to customers’ comments - even on evenings and weekends. We create content that will start the conversation. This could be promotional posts about your products or services, company updates, culture and values, sharing industry news and relevant articles, seasonal posts, images and video and national awareness days. Content is created with your target audience in mind.
Creative Content
Great writing and effective communication is absolutely vital if you want customers to engage with your business. We will get you the attention you need. Whether its social media content, or new content for your website, we can create an energy that reflects your brand. This isn't just words, its also pictures, video and blogs.
Content marketing is about selling your business - all the time. Poorly written content can destroy your credibility and hard work in an instant. We work with you to create accurate, engaging and informative copy for both traditional and online outlets. Blogging is a fantastic way to engage your target market and focus on particular subjects that are relevant to your business and your target market. We can create blogs and topical industry articles that will generate interest and attract your target audience.
We create compelling conversations, not just content. Imagine what we can do for you.